ABOUT MATT
Matt Woods is an experienced, integrated marketer with particular expertise in the use of branding, media and digital services. Strategist and salesman, mediator and media evangelist; he has successfully led B2B and B2C initiatives for national and international organisations including BT, Coca-Cola, CNN, Disney Resorts and UK government departments.
His experience spans creative, commercial and technical aspects of marketing; from planning, positioning and research through to new business development and campaign management.
Matt has held senior management positions in marketing services, broadcasting, publishing and telecommunications businesses. Despite extensive experience in many of the latest digital developments, including social media, mobile and SaaS, his outlook remains 'sector neutral' .
He's successfully led pitches, built teams, devised products, bought and sold media, fostered commercial partnerships and brought over a dozen major brands to market. Highlights include launches for Dr Pepper, the UK Post Office, Carlton Television, TechRadar.com and BT's IPTV platform BT Vision.
Matt is currently a working as an independent consultant. Through his own company, Thomas Jerome Newton, he has helped a range of organisations adapt, evolve and grow through brand, product and media innovation. He works closely with management teams to refine strategy and planning and also with functional heads to ensure swift, pragmatic implementation. Recent clients include:
BBC Worldwide, Bell, Cabinet Office, Cornwall Development Company, Econsultancy, TheFilter.com, Future, Heavenly Group, Hodder Education, NBC Universal, Investec and Recipero.com,.
With particular interests in competitive positioning, data-driven CRM and developing new IPR, Matt has a distinctly entrepreneurial perspective on the dark arts of marketing. Indeed, he's a strong believer that marketing is more than just 'packaging & promotion', rather it's an informed and imaginative approach to business. As such, Matt is as enthusiastic about research and product development as he is about creating compelling communications.
Over the years, he's been involved in many corporate aspects of marketing, working closely with shareholders and board members on business development and M&A activities, including the $249m sale of Hallmark's international TV business, where he was the Marketing Director for over 5 years. Today, he provides independent advice and commentary on media and marketing to a number of investment specialists.
For testimonials, case studies or just an confidential chat, you can contact him here.
